The way to travel back to earth: Mapping the design of BTS concert endings
UGC
Rubin, S.
2021
The World of Original Content
Official Content
This article discusses BTS's use of original content, such as RUN! BTS, among others.
Hyunkyung Lim
2021
“They’re Worth My Investment”: Cultivating Intimacy through Fan-lead Financial and Support Initiatives among BTS Fans
Journal Articles
This article presents motivations behind fan-lead marketing and promotionional endavors undertaken by BTS's fandom ARMY. These fan-lead initiatives represent efforts towards a common goal, where success, whether it comes in the form of money or not, is a gift of gratitude and a show of mutual understanding from fans to BTS.
Tvine Donabedian
2021
This is BTS ARMY | Introduction to BTS fans
Videos
"Together, they have subverted a Western music industry whose archaic practices are often rooted in racism and xenophobia and redefined what a Korean pop act can achieve on the U.S charts” - Bryan Rolli
xCeleste
2020
THIS IS BTS | Introduction to BTS
Videos
An introduction to the Korean boy band BTS.
xCeleste
2020
"Yet To Come" the single is OUT NOW!
Buy from your country-specific charts/retailers to ensure "Yet To Come" sales account for local charts.
Listen to the track!