Resources

Studio XXX art-directed and designed BTS(방탄소년단) albums and other promotional stuffs in compliance with the designated concepts since their debut.

HYYH The Notes Spanish promotional graphics.

BTS’s “Butter” has officially been out for one week now, and to the surprise of absolutely nobody who pays even remote attention to pop music, it has gotten off to an explosive start on streaming services, posting the biggest seven-day streaming total in Spotify history—sort of.

Dr Jiyoung Lee wrote BTS Art Revolution to capture how the BTS phenomenon shows societal change &the spirit of the times. 'Kindness' was not included in the book, but it is one of the core parts of the BTS phenomenon. Please note that this article is in Korean.

This research focuses on BTS's charm & analyzes BTS's phenomenon from the perspective of cultural sociology, communication studies, & international politics.