Hangeul holds the ARMY world together
Official Content
The power of language lies in its ability to teach us how to love more.
Yoon, H.
2021
Healthy stanning in the BTS ARMY can help you rediscover yourself
UGC
"One thing is certain: ARMY is a diverse fandom, not just in the racial and cultural sense, but in every way you can think of (age, genders, passions, professions, and so on.) It is thanks to this diversity that ARMY has managed to develop these spaces that give other BTS fans safe places to debate, have fun, rediscover themselves, and learn, all while motivated by the band’s messages of respect, empathy, love, and resilience."
Veronica Bastardo Vera
2020
How BTS sings of Healing the Mind
Official Content
This article examines the album BE and Jin's solo song "Abyss" in terms of how they intersect with mental health and healing.
Minji Oh
2021
How K-Pop broke the West: An analysis of Western Media Coverage from 2009-2019
K-Pop
This article analyzes mainstream media coverage of the Korean Wave from 2009 to 2019, including an examination of overall trends in K-pop framing over time.
Jenna Gibson
2019
How Music Fans Shape Commercial Music Services: a Case Study of BTS and ARMY
Journal Articles
They investigate the music group BTS and its fan community, ARMY, as a case study to better understand how music fans interact with commercial music services. This work aims to fill the gap in prior MIR user research by: 1) Investigating the contextual factors that influence users’ engagement with music services 2) Attending more closely to music fans as an important subset of users.
Jin Ha Lee & Anh Thu Nguyen
2020
"Yet To Come" the single is OUT NOW!
Buy from your country-specific charts/retailers to ensure "Yet To Come" sales account for local charts.
Listen to the track!