LOVE MYSELF Campaign
NonProfit/Gov.
LOVE MYSELF campaign, presented by Big Hit Entertainment and BTS with UNICEF, is delivering the true meaning of love to the global audience since November 1, 2017. Check out the journey of LOVE MYSELF campaign around the globe.
UNICEF
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Journal Articles
This paper aims to analyze ARMY as an organized labour network, focusing on the role fans play as labourers in online spaces that work to promote, disseminate, and cultivate wider recognition for BTS as artists.
Jasmine Proctor
2021
Learn! KOREAN with BTS_4권
Creative & Suppl.
Learn Korean With BTS book graphic.
Chang, MJ.
2020
Like Dionysus. BTS, Classics in K-Pop, and the Narcissim of the West
Alternative Scholarship
This article analyzes classical references in BTS's work and argues for their growing legacy to be seen as cultural change.
Yung In Chae
2020
Listening to Jung Kook
Official Content
The vocalist keeps improving.
Suh, R.
2022
"Yet To Come" the single is OUT NOW!
Buy from your country-specific charts/retailers to ensure "Yet To Come" sales account for local charts.
Listen to the track!