Meet the huge, leaderless web of fans fueling BTS 🎶 Ashley Hackworth, BTS A.R.M.Y.
Media Coverage
An interview hosted by Mia Quagliarello, Maggie Zhang, and Mira Zhang (Maggie’s little sister) with Ashley Hackworth, a savvy community builder who’s a leading force in A.R.M.Y. (adorable representative MC for youth), the K-pop supergroup BTS’s incredibly loyal, benevolent, and powerful fan base. We talked with Ashley about how fans gather initially around BTS’s music, and then stay and unite for bigger causes.
Get Together, By People & Company
2021
More than 1 million people watched the U.N. General Assembly online — when K-pop band BTS took to the podium
Media Coverage
More than 1 million people watched the U.N. General Assembly online — when K-pop band BTS took to the podium.
Lee, M. Y. H.
2021
Music’s Limitless Variations: Global CEO Lenzo Yoon, Big Hit Entertainment
Videos
Grammy-nominated group BTS continues to take the world by the storm with records that are preceded by “first” and “best”. Lenzo Yoon is the Global CEO of BTS’ label Big Hit Entertainment (hereafter referred to as Big Hit).
Lenzo Yoon
2021
North Korea, K-pop, and the Korea Program at Stanford
K-Pop
The Korea Program at Stanford marks its 20-year anniversary with a conference focused on North Korean issues and South Korea’s pop culture wave (Hallyu), two aspects of Korea that continue to intrigue the public, exploring how to translate this public attention into an increased academic interest in Korea.
Standford University
2022
Nostalgia for Nostalgia: BTS on American TV
Alternative Scholarship
This article discusses BTS's use of nostalgia in U.S. promotions during the time of "Dynamite."
Cho, M.
2021
"Yet To Come" the single is OUT NOW!
Buy from your country-specific charts/retailers to ensure "Yet To Come" sales account for local charts.
Listen to the track!