Resources

Checking BTS’s status in the US by looking at “Butter” and the BBMAs.

This article considers fan activism within the BTS ARMY, particularly in relation to the Black Lives Matter movement.

This research explores how different playful communities leverage technology, such as social media, as a place for support and care. In this talk, two case studies are explored including a community for autistic youth that uses Minecraft and the musicians BTS’s fandom community, ARMY, that uses a myriad of social media.

This article presents motivations behind fan-lead marketing and promotionional endavors undertaken by BTS's fandom ARMY. These fan-lead initiatives represent efforts towards a common goal, where success, whether it comes in the form of money or not, is a gift of gratitude and a show of mutual understanding from fans to BTS.

Drawing on theories of transcultural fandom, this article examines BTS within, and as a product of, these hybridized transcultural flows of content and identity.