Resources

This paper analyzes the reasons for the global popularity of the Korean boyband BTS by utilizing a framework derived from a business approach.

This study used text mining of 100,000 comments left on YouTube videos to analyze people's thoughts regarding BTS.

An analysis of the advertising campaign for MOTS: 7 that touches on the mission statement and the values of Big Hit Music, BTS's agenda, integrated marketing efforts of the campaign, and the polysemy of its messages.

Vol. 1 A Supplementary Story : You Never Walk Alone whisks readers back to the day when the seven boys met for the very first time ― a heartwarming story drawn in the format of graphic novel panels. The GRAPHIC LYRICS Series is a compilation of 5 songs, its a brand-new way of appreciating BTS' music.

This article presents an intercultural view of BTS's choreography, linking some of their dances to traditional Korean dance.